Setl City sees its mission in creating structures that are unlike any other, but uniqueness is not the ultimate objective in and of itself; it is the sum total of what the land plot has to offer, coupled with the exclusive expertise and vision of Setl City, drawn from the long history of success of its predecessor: Peterburgskaya Nedvizhimost. Every Setl City project is so much more than walls, floors and utilities; it’s a creative process that shapes an elegant living environment for the company’s clients: these people view their living space and everything in and around it as a vital element of status and self-expression. Every project has a personality that’s all its own, being the sum total of many meticulously planned and flawlessly executed components: location, design, packaging and legend. Every Setl City project is a brand in its own right. We believe in the European concept of individual living space, elegantly blended into the urban environment.
In the view of Setl City, high corporate ethics, professionalism, unanimous motivation of employees, and, last but not least, shrewd and flexible stewardship, are the fundamentals of its competent, synergized work, allowing the corporation to shape and cement its image as a dependable partner and strong leader.
Having a clear, empirically justified vision of where urban development is going, Setl City is prepared to generate, substantiate and implement new project ideas, designed to elevate the quality of life to a whole new level. Setl City has made a strategy choice to become an international brand. Having started out in St. Petersburg, the company plans a massive rollout to the Russian provinces and on to Europe, while staying true to St. Petersburg’s architectural tradition, business practices, and the culture of social awareness.
Setl City realizes that any activity involving the housing element has very high significance in any community, anywhere. The Company takes responsibility vis-à-vis the community on two levels: individual, meaning that accurate project cost budgeting assures timely completion and the promised high level of comfort and luxury of housing delivered to the client; and social, meaning that meticulous contract performance assures social tranquility, while the emergence of socially homogenous neighborhoods prevents tensions rooted in wealth disparities.
The clients of Setl City are people who could move to Europe, but choose not to; instead, they want Europe to come to them with every aspect of its high living standards. We believe that all properties bearing the Setl City seal must be synonymous with the ultimate comfort, and this includes the financial side of every project. Setl City offers its clients a wide choice of mortgage options in partnership with Bicor mortgage lending agency. Setl City clients are free to choose the mortgage option that suits them perfectly in every way.
As an active member of the community, Setl City places high priority on neighborhood logistics and social policy. Setl City has a mutually respectful, constructive relationship with St. Petersburg authorities. The Company makes its decisions with the city’s needs in mind, as voiced by City Hall. Being an expert in urban planning and development, Setl City is always there to advise the government within its range of competence.
In the view of Setl City, the key to assuring both timely project delivery and top quality is smart and equitable contractor management. Contractors must be paid at fair market rates, but barter deals are out of the question. Maintaining a fair, well defined and transparent relationship with its contractors, Setl City makes sure all its contractors stay motivated and do their best job. At the same time, the success of the Setl City brand is a substantial contribution to our contractors’ goodwill.
